Consumer Loyalty Award
NRC Health annually provides Consumer Loyalty Award for the most-preferred hospitals in markets across the U.S.
Winners are selected from the nation’s most comprehensive, nationwide consumer health care profile, Market Insights from NRC Health. Since 1996, NRC Health has awarded hospitals whose consumers have recognized them for providing quality healthcare services.
The Consumer Loyalty Award identifies the top hospitals that healthcare consumers have chosen as having the highest quality and image in markets throughout the U.S. If you would like to request the expanded media package or have questions, please email us.
Winners are determined by consumer perceptions on multiple quality and image ratings collected in the company’s Market Insights survey. This study surveys over 300,000 households representing consumers in the contiguous 48 states and the District of Columbia. From the households surveyed, hospitals named by consumers are analyzed and ranked based on their Core Based Statistical Areas (CBSAs) as defined by the U.S. Census Bureau, with the winning facilities being ranked the highest.
The Market Insights survey is the nation’s largest and most comprehensive study of its kind. No other study measures hospital performance and preferences and contains more consumer responses than this study. The study has a margin of error of + or – 0.2 percent at a national level. Co-winners are named when scores fall within the statistical margin of error for a given market.
To learn more about how Consumer Loyalty is awarded, read our blog!