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NRC Health Releases Consumer Loyalty Award Top 100 List

In 2018, NRC Health fully adopted the Loyalty Index as our single trackable metric and benchmark of healthcare consumer loyalty. This metric provides a 360-degree view of consumer loyalty and recognizes top performers in the healthcare industry. Therefore, 2018 is the inaugural year for the Consumer Loyalty awards, which makes this distinction especially meaningful. These organizations are setting a new standard for loyalty in the healthcare industry—and consumers have recognized them for it.

Winners of the Consumer Loyalty Award are identified by results from our nationally syndicated Market Insights study, which surveyed more than 310,000 households across the country from June 2017 through May 2018. To qualify, each organization had to garner at least 150 top-of-mind mentions from the survey.

Winning organizations had to achieve an extraordinarily high score on NRC Health’s Loyalty Index, a composite of seven different critical aspects of consumer loyalty.

Congratulations to the 110 organizations named to this list. Award winners were recognized at the 2018 NRC Health Symposium, held August 26–28 in San Diego, CA.

2017-2018 Top 10 Consumer Loyalty Award Winners

#1 – CHI Memorial Hospital Chattanooga
#2 – NewYork Presbyterian Weill Cornell Medical Center
#3 – Hospital of the University of Pennsylvania
#4 – University of Utah Health
#5 – McLeod Regional Medical Center – Florence
#6 – Nebraska Medicine
#7 – University of Chicago Medicine
#8 – University of Iowa Hospitals and Clinics
#9 – UW Health (Madison, WI)
#10 – Hoag Memorial Hospital Presbyterian

View the full Top 100 Award list.