News

The outbreak of the coronavirus (COVID-19) has consumers feeling anxious. The situation has revealed the degree of trust that Americans have invested in their caregivers. People are turning to healthcare organizations for leadership, information, and stability as we weather this unprecedented crisis in public health. To help guide leaders’ decisions during this pandemic, NRC Health conducted a nationwide survey of consumers to learn about their perceptions of the coronavirus and how it is impacting the United States. → March 26, 2020

The outbreak of Coronavirus Disease 2019 (COVID-19) has many patients feeling anxious. It’s no mystery why—the virus’s spread has been alarmingly fast, and the attendant stories in the media have struck a tone that comes close to panic. Health-system frontline staff are facing enormous pressure in their roles as practitioners, guides, and advocates for public health. → March 12, 2020

Healthcare already practices such segmentation, albeit in a limited way. Triage splits patients by their health status. Population health divides patients according to their demographic data. These modes of segmentation help hospitals allocate care and produce high-quality outcomes.To create care experiences that resonate on a personal level, however, organizations will have to reach further—they’ll have to pursue segmentation that includes patients’ identity, not just their clinical presentation. For this, hospitals will need psychographic models to complete their understanding. → August 26, 2019