NRC Health Awards

NRC Health selects clients based on their achievement within categories that patients have defined as being most important to the quality of their care. The award is presented annually.

Excellence in Patient Experience—Large Health System
Three health systems with 25 or more hospitals measuring across the continuum of care were selected based on their Real-time NPS score for the “Would Recommend Facility” question during the time period of April 1, 2024–March 31, 2025, out of 7 eligible health systems.

Excellence in Patient Experience—Medium Health System
Three health systems with five to 24 hospitals measuring across the continuum of care were as selected based on their Real-time NPS score for the “Would Recommend Facility” question during the time period of April 1, 2024–March 31, 2025, out of 36 eligible health systems.

Excellence in Patient Experience—Small Health System
Three health systems with two to four hospitals measuring across the continuum of care were selected based on their Real-time NPS score for the “Would Recommend Facility” question during the time period of April 1, 2024–March 31, 2025, out of 46 eligible health systems.

Excellence in Patient Experience—Pediatric
Three children’s hospitals measuring across the continuum of care were selected based on their Real-time NPS score for the “Would Recommend Facility” question during the time period of April 1, 2024–March 31, 2025, out of 23 eligible facilities.

Excellence in Patient Experience—Large Hospital
Three facilities with 350 or more beds measuring across the continuum of care were selected based on their Real-time NPS score for the “Would Recommend Facility” question during the time period of April 1, 2024–March 31, 2025, out of 88 eligible facilities. This selection criteria excluded specialty and children’s hospitals.

Excellence in Patient Experience— Medium Hospital
Three facilities with 150 to 349 beds measuring across the continuum of care were selected based on their Real-time NPS score for the “Would Recommend Facility” question during the time period of April 1, 2024–March 31, 2025, out of 168 eligible facilities. This selection criteria excluded specialty and children’s hospitals.

Excellence in Patient Experience—Small Hospital
Three facilities with fewer than 150 beds measuring across the continuum of care were selected based on their Real-time NPS score for the “Would Recommend Facility” question during the time period of April 1, 2024–March 31, 2025, out of 227 eligible facilities. This selection criteria excluded specialty and children’s hospitals.

Excellence in Patient Experience—Medical Group
Three medical groups were selected based on their Real-time NPS score for the “Would Recommend Facility” question during the time period of April 1, 2024–March 31, 2025, out of 33 medical groups.

Excellence in Patient Experience—Critical Access Hospital
Three facilities designated as Critical Access measuring across the continuum of care were selected based on their combined Real-time NPS and HCAHPS score for the “Would Recommend Facility” question during the time period of April 1, 2024–March 31, 2025, out of 190 eligible facilities.

Excellence in Patient Experience—Specialty Hospital
Three facilities designated as a specialty hospital measuring across the continuum of care were selected based on their Real-time NPS score for the “Would Recommend Facility” question during the time period of April 1, 2024–March 31, 2025, out of 209 eligible facilities.

The Excellence in Experience Management award honors an NRC Health partner organization that demonstrates an unwavering commitment to listening deeply to the voices of patients and consumers—and turning that feedback into meaningful action. This recognition celebrates organizations that embed feedback into every stage of the care journey, understanding their market trends, consumer preferences, and patient expectations, using insights not just to inform decisions, but to transform experiences. By fostering a culture of responsiveness and empathy, the recipient exemplifies what it means to deliver truly personalized, human-centered care.

The Consumer Loyalty Awards recognize NRC Health partners that rank among the top 100 healthcare organizations based on consumer ratings. Rankings are determined using an equally weighted combination of Net Promoter Score (NPS), Brand Perception (overall image and reputation), and NRC Health’s proprietary Human Understanding Metric. The 100 top-scoring partner organizations are included in the ranking, with the top 25 receiving a Best in Class designation. To qualify for consideration, organizations must receive at least 150 Top-of-Mind mentions in NRC Health’s national Market Insights study between April 1, 2024, and March 31, 2025. Market Insights is the largest online healthcare consumer-perception survey in the U.S., measuring the opinions, behaviors, and profiles of 310,000 people annually. The standard error for a sample of over 300,000 households is ±0.2 percent at the 95 percent confidence level. The survey sample plan is designed to be nationally representative of the 48 contiguous United States; responses are gathered via an online questionnaire distributed via email.