In our first *international* episode we tap the infinite wisdom of Ken Hughes, world-renowned consumerism expert and 100% Irishmen. Listen as Ken cuts to the chase on why healthcare is stifling its own creativity, leaning too much on measurement, and making change way harder than it has to be. Ken covers the gambit from what young and old consumers want and what healthcare leaders can do to meet them where they are. Oh, and fear. Specifically, why fear can be an interesting lever to pull.