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Market Experience (MX) - NRC Health

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August 26, 2019

Mass customization is the future of care. Here’s how to achieve it.

Healthcare already practices such segmentation, albeit in a limited way. Triage splits patients by their health status. Population health divides patients according to their demographic data. These modes of segmentation help hospitals allocate care and produce high-quality outcomes.To create care experiences that resonate on a personal level, however, organizations will have to reach further—they’ll have to pursue segmentation that includes patients’ identity, not just their clinical presentation. For this, hospitals will need psychographic models to complete their understanding. →
April 1, 2019

Children’s of Alabama

Children’s of Alabama has provided specialized medical care for ill and injured children since 1911. They are ranked among the best pediatric medical centers in the nation by U.S. News & World Report, Children’s has more than 677,000 outpatient visits and more than 15,000 inpatient admissions annually. With more than […] →
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