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2017 healthcare to feature increased consumerism, transparency

Andrew Ibbotson, Vice President & General Manager, NRC Health

This blog features insights from the Governance Institute article, “Forecast 2017: Top Trends Driving Board Strategic Priorities” written by Steven T. Valentine, M.P.A. & Guy M. Masters, M.P.A.

The age of consumerism will be even more prolific in 2017 as costs for consumers will continue to rise. We will see healthcare consumers footing more of the costs of their health plan premiums and out-of-pocket co-pays. Although employers will provide some relief to employees by offering health savings accounts (HSAs) and contributing approximately $1,200 annually, there will still be significant employee participation in the cost of premiums.

Healthcare consumers will have more money at risk and therefore will become increasingly more engaged with their own healthcare. In order to ensure they are getting the best value for their hard-earned dollars, consumers will take extra steps to compare the cost, quality, and access to physicians of different healthcare organizations. This means that an organization’s ability to cut through the clutter and provide clear answers to consumers through online searches will propel them ahead of the competition.

Over 80 healthcare systems have selected NRC Health
to power their transparency programs.

NRC Health enables healthcare organizations to publish verified patient ratings and reviews to provider profile pages in the same consumer-friendly 5-star format that drives purchase decisions on websites like Amazon, Yelp and TripAdvisor. This content boosts organic search results and drives more traffic to the healthcare organization’s own website.

It also helps bolster the online reputation of providers: physician ratings calculated from independently administered patient experience surveys are often a full point higher than those on third-party consumer review websites, like Yelp, and all of the patient experience ratings are from verified patients who saw one of your providers in the past 12 months. Learn more about our solutions.

To read the entire article, Healthcare Forecast 2017: Top Trends Driving Board Strategic Priorities, and other similar articles, click here.

Click here to see Healthcare Trend Data from 2016.

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