NRC Health Honors 2025 Leaders in Patient Experience and Loyalty

LINCOLN, Neb., October 15, 2025 — NRC Health, the leading partner in Healthcare Experience Management, is proud to announce the recipients of its 2025 Consumer Loyalty Awards, Excellence in Patient Experience Awards, and Excellence in Experience Management Award. 

This year’s honorees reflect the nation’s top healthcare organizations that continue to put patients and families at the center of care delivery, foster enduring loyalty, and embed human-centered care into every aspect of the healthcare journey.

The Consumer Loyalty Awards recognize the top 100 healthcare organizations across the U.S. that earn the highest ratings from consumers. Winners are determined through NRC Health’s Market Insights study, the nation’s largest and most comprehensive healthcare consumer-perception survey, measuring insights from more than 310,000 individuals annually. 

Among the top 100, the Best in Class Award celebrates the 25 highest-ranking organizations for their ability to foster deep loyalty through excellence in brand reputation, consumer trust, and patient experience. 

This year’s Best in Class Award winners include nationally recognized organizations such as Ronald Reagan UCLA Medical Center, University of Texas MD Anderson Cancer Center, Mayo Clinic, Cleveland Clinic, and Massachusetts General Hospital, alongside regional leaders including Parkview Regional Medical Center, Norton Audubon Hospital, and Morton Plant Hospital. 

“This year’s Consumer Loyalty and Best in Class Award winners have demonstrated remarkable dedication to building patient loyalty by putting the patient experience at the forefront,” said Helen Hrdy, Chief Operating Officer at NRC Health. “Their steadfast commitment to advancing Human Understanding in healthcare serves as a powerful example.”

The Excellence in Patient Experience Awards honor organizations that excel in delivering exceptional patient experiences across a wide range of care settings. Winners are selected based on Net Promoter Scores (NPS) from April 1, 2024, through March 31, 2025, specifically the “Would Recommend Facility” measure, leveraging NRC Health’s extensive real-time patient feedback data. 

Awards are presented across categories, including large, medium, and small health systems; pediatric, large, medium, and small hospitals; medical groups; specialty hospitals; and critical access hospitals. 

This year’s honorees include organizations such as Mercy, Atrium Health, Park Nicollet Methodist Hospital, UCHealth–Yampa Valley Medical Center, and Scottish Rite for Children. 

“This year’s Excellence in Patient Experience Award winners have demonstrated an unwavering commitment to listening to patients and their families and improving care in ways that reflect NRC Health’s mission of Human Understanding,” said Helen Hrdy, Chief Operating Officer at NRC Health. “This achievement highlights the dedication of their entire teams, and we’re proud to celebrate their successes.”

The Excellence in Experience Management Award recognizes a single organization that demonstrates a culture-wide dedication to embedding patient and consumer feedback into decision-making. This year, the award honors Parkview Health for its organization-wide commitment to keeping experience at the center of everything they do. 

“The Excellence in Experience Management Award honors Parkview Health for its organization-wide commitment to keeping experience at the center of everything they do,” said Helen Hrdy, Chief Operating Officer at NRC Health. “Their focus on empathy and responsiveness exemplifies true human-centered healthcare.” 

Click here to view the full list of 2025 award winners. 

For more than 40 years, NRC Health (NASDAQ: NRC) has led the charge to humanize healthcare and support organizations in their understanding of each unique individual. NRC Health’s commitment to Human Understanding helps leading healthcare systems get to know the patients, families, consumers, employees, and communities they serve on a human level. Guided by its uniquely empathic heritage, human-centered approach, unmatched national market research, and emphasis on consumer preferences, NRC Health is transforming the healthcare experience, creating strong outcomes across the healthcare journey.  

NRC Health has received the 2025 Best in KLAS Award for Healthcare Experience Management. This recognition independently validates NRC Health’s relentless pursuit of excellence in healthcare through innovation and deep partnerships, bringing together its comprehensive experience management platform, advanced technology, and proven techniques to drive the most human healthcare experiences.

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