Dr. Geeta Nayyar, MD, MBA joins the podcast to shed light on the critical issue of medical misinformation in the digital age, discussing her book "Dead Wrong: Diagnosing and Treating Healthcare's Misinformation Illness." Delving into the distinctions between misinformation and disinformation, Dr. G emphasizes the importance of verifying health information sources and engaging in shared decision-making with healthcare providers. →
This episode dives deep into healthcare marketing strategies. We explore how to balance performance marketing with building brand loyalty, the importance of including the patient voice, and the core metrics of brand equity in healthcare. Learn how NRC Health helps organizations navigate the evolving landscape and achieve success. →
In the latest episode of Patient No Longer, Hannah Fry touches on the intersection of data, healthcare, and her personal experience with cervical cancer, highlighting the challenges and opportunities of each. →
During February’s Becker’s Hospital Review podcast, Gregory Makoul, Ph.D., M.S., Chief Transformation Officer at NRC Health, joined host Erica Spicer-Mason to discuss the latest findings from the NRC Health 2024 Experience Perspective Report. →