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Aligning Brand and Experience to Build Consumer and Patient Trust in Healthcare

Trust is the most valuable currency in healthcare, influencing whether consumers and patients choose an organization, recommend it to others, and return for care. Yet as recent NRC Health research shows, trust is not static; it is directly shaped by how well — and how consistently — expectations created through brand promise and reputation align with real-world consumer and patient experience, and vice versa.

NRC Health partners with UC Health to enhance healthcare consumer experience

NRC Health is proud to partner with UC Health, a relationship designed to support the evolving needs of the patients, consumers, and broader communities UC Health serves. UC Health will leverage NRC Health’s innovative and trusted Market Insights and Community Insights solutions to truly understand the unique needs, behaviors, and preferences of consumers in today’s complex healthcare landscape.