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How Market Insights drives smart strategy at Community Health Network

Community Health Network wanted to balance these concerns against their customers’ demand, ensuring that their telehealth practice wouldn’t end up siphoning away the system’s limited resources. Market Insights helped Community Health Network’s leaders calibrate their telehealth offerings to suit what their consumers were looking for.

Mass customization is the future of care. Here’s how to achieve it.

Healthcare already practices such segmentation, albeit in a limited way. Triage splits patients by their health status. Population health divides patients according to their demographic data. These modes of segmentation help hospitals allocate care and produce high-quality outcomes.To create care experiences that resonate on a personal level, however, organizations will have to reach further—they’ll have to pursue segmentation that includes patients’ identity, not just their clinical presentation. For this, hospitals will need psychographic models to complete their understanding.

NRC Health Names Winners of 2019 Excellence Awards

Winners of the Excellence Awards were chosen based on achievement status in categories that patients feel most impactful to their quality of care, with the winning hospitals separated into different categories. All winners showcase a premier commitment to achieving greater understanding and for successfully creating experiences before, during, and after care that meet the needs of today’s savvy consumers.