Market Insights - NRC Health

March 21, 2019 |

Building a robust and engaged patient community panel at MetroHealth System

In this webinar you will hear how MetroHealth reduced costs and obtained more timely results by building a patient community panel through NRC Health Community Insights. →

March 19, 2019 |

In healthcare marketing, digital spend is going up. But is it spent wisely?

The secret’s out about digital marketing in healthcare—that is, if the marketing budgets of leading healthcare systems are any indication. Ascension Health, the nation’s largest non-profit hospital organization, is doubling down on a digital approach to reaching its patients. Ascension’s chief marketing officer predicts that their digital vs. traditional marketing split will approach 50/50 within the next few years. New York’s Northwell Health is following suit. The organization has multiplied its digital ad spending almost twentyfold from its 2015 levels. With all... →

March 8, 2019 |

“No rounding logs”: How Vidant Health is bringing humanity back to healthcare

According to Vidant—and to NRC Health’s own research—what patients want is to see more compassion in their care. They want quality with an empathetic touch. Put another way, they want to see humanity embodied in their care experiences. →

February 20, 2019 |

Proven precision: How AU Health used Market Insights to validate its advertising strategy

Augusta University Health (AU Health) has an eminent standing in the Augusta, Georgia, area. But all the same, the world-class provider of comprehensive primary and specialty care experienced a common challenge for health systems—brand-identity confusion. They turned to NRC Health’s Market Insights platform. “At AU Health, we’ve now made it so that every new creative that we do, we have ad testing completed through NRC Health,” said Aubrey Hinkson, AU Health’s AVP of marketing. “There is no more question... →

February 18, 2019 |

Market Insights drives brand strategy

Augusta University Health (AU Health) has an eminent standing in the Augusta, Georgia, area. But all the same, the world-class provider of comprehensive primary and specialty care experienced a common challenge for health systems—brand-identity confusion. The issue stemmed from a slew of changes within the AU Health organization. Four name changes in five years, plus several consolidations, left the region’s consumers somewhat confused about what AU Health has to offer. That’s why they turned to NRC Health’s Market Insights platform. →