Marketing - NRC Health

August 16, 2019 |

Competing with Haven? It’s possible—with a comprehensive Voice of the Customer platform

Consumer intelligence begins with insight into the broader market. Health systems can use market research to calibrate their messaging, and make sure that their communication efforts are resonating with targeted consumers. →

August 15, 2019 |

NRC Health Names Winners of 2019 Excellence Awards

Winners of the Excellence Awards were chosen based on achievement status in categories that patients feel most impactful to their quality of care, with the winning hospitals separated into different categories. All winners showcase a premier commitment to achieving greater understanding and for successfully creating experiences before, during, and after care that meet the needs of today’s savvy consumers. →

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NRC Health Announces Second-Annual Consumer Loyalty Awards Winners

Nearly 500 hospitals qualified for the Consumer Loyalty Awards by receiving 150 or more Top of Mind mentions during the national survey. The hospitals and health systems that made the final list scored in the 75th percentile across the seven components of NRC Health’s Loyalty Index, while the top 10 “best-in-class” winners include hospitals and health systems from both small and large markets across the U.S. Hospital of The University of Pennsylvania in Philadelphia was the only organization to... →

July 3, 2019 |

Highlights from the inaugural PatientX Summit

The inaugural PatientX Summit, powered by Hackensack Meridian Health and NRC Health, welcomed attendees with a common objective: gain a better understanding of how to improve the patient experience through an enhanced connection with healthcare providers and patients. It was an honor to host this forum, and to give leaders like you the chance to come together and devise solutions to healthcare’s most pressing problems. →

June 26, 2019 |

The Case For Greater Consumer Centricity In Hospital Star Ratings

Today’s healthcare consumers are looking for a better, more customer-centric experience. Regardless of whether CMS ultimately decides to make changes to its star ratings system, consumers will benefit from a better understanding of the methodologies behind ratings systems like this one, and how they may be contrary to consumers’ preconceived expectations of star ratings. As the healthcare industry overall moves toward a more consumerist model, improving the patient experience will continue to be the focus of healthcare organizations everywhere... →