Marketing - NRC Health

October 9, 2019 |

Big changes at Google: Will Transparency customers be affected?

Because patients are looking for verified reviews, they are likely to spend more time on websites that provide them. Organizations with ratings published by Transparency therefore see improved engagement metrics: more time on page, decreased bounce-rates, higher conversion rates, etc. Here’s a breakdown of Google’s recent changes will mean for your organization, and why Transparency remains an invaluable asset for your organization and the patients you serve. →

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What healthcare can learn from Netflix: An executive Q&A with Steve Jackson, President of NRC Health and Jeffrey Rakover, Senior Research Associate at Institute for Healthcare Improvement

mass customization aims to create experiences that feel individualized and personal, while observing the constrictions of serving people en masse. It’s a tricky balance to strike, especially in healthcare. But leaders searching for an exemplar of the practice ought to turn outside the industry, to Netflix. →

September 11, 2019 |

LCMC Health Doubles Web Traffic with NRC Health’s Transparency Solution

In a world where 77% of consumers begin their healthcare search online, and 88% of consumers trust online reviews as much as a personal recommendation, health systems are needing to be more digital. →

August 27, 2019 |

Competing with Haven? It’s possible—with a comprehensive Voice of the Customer platform

Consumer intelligence begins with insight into the broader market. Health systems can use market research to calibrate their messaging, and make sure that their communication efforts are resonating with targeted consumers. →

August 26, 2019 |

Mass customization is the future of care. Here’s how to achieve it.

Healthcare already practices such segmentation, albeit in a limited way. Triage splits patients by their health status. Population health divides patients according to their demographic data. These modes of segmentation help hospitals allocate care and produce high-quality outcomes.To create care experiences that resonate on a personal level, however, organizations will have to reach further—they’ll have to pursue segmentation that includes patients’ identity, not just their clinical presentation. For this, hospitals will need psychographic models to complete their understanding. →