Marketing - NRC Health

April 25, 2019 |

NRC Health works with 76% of the nation’s top 100 hospitals. Is yours one of them?

The news just landed: Becker’s Hospital Review has announced its list of the top 100 hospitals of America. We at NRC Health are proud to announce that 76% of these top hospitals utilize an NRC Health product, and are excited that so many of you have joined us in the journey toward better understanding your patients as individuals and enhancing the care experience for everyone. →

April 9, 2019 |

Who owns the patient experience?

The patient experience is broader than anyone might initially have supposed. It resists easy compartmentalization. As our understanding of it grows, so should our sense of who’s responsible for it. →

March 19, 2019 |

In healthcare marketing, digital spend is going up. But is it spent wisely?

The secret’s out about digital marketing in healthcare—that is, if the marketing budgets of leading healthcare systems are any indication. Ascension Health, the nation’s largest non-profit hospital organization, is doubling down on a digital approach to reaching its patients. Ascension’s chief marketing officer predicts that their digital vs. traditional marketing split will approach 50/50 within the next few years. New York’s Northwell Health is following suit. The organization has multiplied its digital ad spending almost twentyfold from its 2015 levels. With all... →

February 20, 2019 |

Proven precision: How AU Health used Market Insights to validate its advertising strategy

Augusta University Health (AU Health) has an eminent standing in the Augusta, Georgia, area. But all the same, the world-class provider of comprehensive primary and specialty care experienced a common challenge for health systems—brand-identity confusion. They turned to NRC Health’s Market Insights platform. “At AU Health, we’ve now made it so that every new creative that we do, we have ad testing completed through NRC Health,” said Aubrey Hinkson, AU Health’s AVP of marketing. “There is no more question... →

February 18, 2019 |

Market Insights drives brand strategy

Augusta University Health (AU Health) has an eminent standing in the Augusta, Georgia, area. But all the same, the world-class provider of comprehensive primary and specialty care experienced a common challenge for health systems—brand-identity confusion. The issue stemmed from a slew of changes within the AU Health organization. Four name changes in five years, plus several consolidations, left the region’s consumers somewhat confused about what AU Health has to offer. That’s why they turned to NRC Health’s Market Insights platform. →