Published in Becker’s Hospital Review.

Join us in this episode of the Becker’s Healthcare Podcast series as we delve into Virtua Health’s unique and human understanding-focused approach to patient experience. Our guests, Ryan Younger, Vice President of Marketing at Virtua Health, and June Captain, AVP of Customer Strategy at NRC Health, share valuable insights into how marketing, storytelling, and language play crucial roles in shaping the patient experience. Discover the metrics that drive success, strategies for building a deep understanding with consumers, and the elements that make Virtua’s approach stand out. Plus, gain practical advice on initiating a patient-centered approach in healthcare organizations that are just starting on this journey. Thank you for joining us, and a special thanks to our sponsor, NRC Health.