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Market Insights drives brand strategy

Augusta University Health (AU Health) has an eminent standing in the Augusta, Georgia, area. But all the same, the world-class provider of comprehensive primary and specialty care experienced a common challenge for health systems—brand-identity confusion.

The issue stemmed from a slew of changes within the AU Health organization. Four name changes in five years, plus several consolidations, left the region’s consumers somewhat confused about what AU Health has to offer.

To clear the confusion up, the AU Health team needed to solidify the organization’s standing in the Augusta market. They wanted to focus the organization’s messaging with an eye toward robustness and precision.

That’s why they turned to NRC Health’s Market Insights platform.

Our AU Health Case Study is much more comprehensive, including insights like:

  • Why Market Insights data motivated smoother internal decision-making
  • How awareness-boosting advertising tactics translated into bottom-line results
  • And more!

Click here to read the full case study.