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Smarter follow-ups, better outcomes at UMMC

Driven to improve the state of their care, leaders at the University of Maryland Medical Center (UMMC) wanted to reduce rates of readmission. It’s a pursuit shared by many health systems, and evidence has shown that post-discharge follow-up with patients is an effective way to drive unnecessary readmissions down.

Mass customization is the future of care. Here’s how to achieve it.

Healthcare already practices such segmentation, albeit in a limited way. Triage splits patients by their health status. Population health divides patients according to their demographic data. These modes of segmentation help hospitals allocate care and produce high-quality outcomes.To create care experiences that resonate on a personal level, however, organizations will have to reach further—they’ll have to pursue segmentation that includes patients’ identity, not just their clinical presentation. For this, hospitals will need psychographic models to complete their understanding.