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The latest news and industry
perspective from NRC Health.

Proven precision: How AU Health used Market Insights to validate its advertising strategy

Augusta University Health (AU Health) has an eminent standing in the Augusta, Georgia, area. But all the same, the world-class provider of comprehensive primary and specialty care experienced a common challenge for health systems—brand-identity confusion. They turned to NRC Health’s Market Insights platform. “At AU Health, we’ve now made it so that every new creative that we do, we have ad testing completed through NRC Health,” said Aubrey Hinkson, AU Health’s AVP of marketing. “There is no more question... February 20, 2019

NRC Health Partners with Premier Senior-living Podcast

NRC Health proudly announces a partnership with Bridge the Gap, a leading podcast discussing the most urgent issues in the senior-living industry. On a mission to drive a deeper understanding of senior-living residents, Bridge the Gap hosts Joshua Crisp and Lucas McCurdy are industry thought-leaders and veterans. Each week, they interview community developers, operators, and other stake-holders across the nation. Topics span a wide range of concerns that affect every facet of senior living, including staffing and recruitment issues, resident... February 13, 2019

A purpose-fueled culture:
Human understanding inside NRC Health

The Associates of NRC Health are united by one purpose: to bring human understanding to healthcare. For our partners, this translates into our deep sense of ownership and responsibility for the data, insights, and counsel we provide—approaching every partner’s business as our own. We take a holistic view and bring rigor to our analysis, focusing on what matters most to the patients, residents, families, customers, and communities our partners serve. February 11, 2019

Bridge the Gap in Senior Living: NRC Health Proudly Partners with Thought-leading Podcast

Through their podcast, Bridge the Gap (BTG) Senior Living, hosts Crisp and McCurdy are bringing a long-overdue message to leaders in the senior-living industry. Episodes are part pep talk, part wake-up call, and they’re all unified around a central theme: being the bridge between elders, influencers, and caregivers, and filling the gaps between these parties to drive the best experiences for seniors nationwide. February 6, 2019