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The latest news and industry
perspective from NRC Health.

How Market Insights drives smart strategy at Community Health Network

Community Health Network wanted to balance these concerns against their customers’ demand, ensuring that their telehealth practice wouldn’t end up siphoning away the system’s limited resources. Market Insights helped Community Health Network’s leaders calibrate their telehealth offerings to suit what their consumers were looking for. August 28, 2019

Mass customization is the future of care. Here’s how to achieve it.

Healthcare already practices such segmentation, albeit in a limited way. Triage splits patients by their health status. Population health divides patients according to their demographic data. These modes of segmentation help hospitals allocate care and produce high-quality outcomes.To create care experiences that resonate on a personal level, however, organizations will have to reach further—they’ll have to pursue segmentation that includes patients’ identity, not just their clinical presentation. For this, hospitals will need psychographic models to complete their understanding. August 26, 2019

Executive Q&A with Matt Chance, Senior Vice President of Operations at Texas Scottish Rite Hospital for Children

Consumerism is still a relatively new word within healthcare—but it’s a word that’s been used more and more within the industry over the past five to ten years. In healthcare, we recognize that consumers in our industry are very different from those in other industries, such as online retail. However, there is a lot we can learn from online retailers like Amazon, which consistently win with their customers. August 19, 2019