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Children’s of Alabama utilized the NRC Health Real-time Feedback solution to enable a culture shift

A culture shift is when change comes to the behaviors and beliefs of an organization and the people who work within it. This is something that doesn’t happen on its own—it’s something an organization has to focus on, and something that takes time. Read this case study on how Children’s of Alabama’s Vice President of Customer Service created a culture shift for the organization by adopting NRC Health’s Real-time Feedback solution. → April 1, 2019

Executive Q&A with Chief Patient Care Officer Brandie Manuel at Jefferson Healthcare

Consumerism is different in healthcare when you compare it to organizations like Amazon or Netflix, because patients aren’t coming to us to select a movie or choose the best price for a product. They’re coming for their healthcare needs, and that’s personal. → March 27, 2019

2019 Pediatric Collaborative Key Takeaway’s

This year, the annual NRC Health Pediatric Collaborative gave attendees more networking, an out-of-industry speaker, and three client spotlight presentations. → March 21, 2019

In healthcare marketing, digital spend is going up. But is it spent wisely?

The secret’s out about digital marketing in healthcare—that is, if the marketing budgets of leading healthcare systems are any indication. Ascension Health, the nation’s largest non-profit hospital organization, is doubling down on a digital approach to reaching its patients. Ascension’s chief marketing officer predicts that their digital vs. traditional marketing split will approach 50/50 within the next few years. New York’s Northwell Health is following suit. The organization has multiplied its digital ad spending almost twentyfold from its 2015 levels. With all... → March 19, 2019

Integrating the Patient Voice into Board Processes for Innovation and Exceptional Care

Dr. Harvey and Jean Picker were healthcare disruptors who changed the way patient experience was viewed. It was a seismic paradigm shift for organizations to ask patients about their experiences and use that information to determine what mattered most. → March 12, 2019