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The latest news and industry
perspective from NRC Health.

Children’s of Alabama utilized the NRC Health Real-time Feedback solution to enable a culture shift

A culture shift is when change comes to the behaviors and beliefs of an organization and the people who work within it. This is something that doesn’t happen on its own—it’s something an organization has to focus on, and something that takes time. Read this case study on how Children’s of Alabama’s Vice President of Customer Service created a culture shift for the organization by adopting NRC Health’s Real-time Feedback solution. April 1, 2019

In healthcare marketing, digital spend is going up. But is it spent wisely?

The secret’s out about digital marketing in healthcare—that is, if the marketing budgets of leading healthcare systems are any indication. Ascension Health, the nation’s largest non-profit hospital organization, is doubling down on a digital approach to reaching its patients. Ascension’s chief marketing officer predicts that their digital vs. traditional marketing split will approach 50/50 within the next few years. New York’s Northwell Health is following suit. The organization has multiplied its digital ad spending almost twentyfold from its 2015 levels. With all... March 19, 2019