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The latest news and industry
perspective from NRC Health.

Proven precision: How AU Health used Market Insights to validate its advertising strategy

Augusta University Health (AU Health) has an eminent standing in the Augusta, Georgia, area. But all the same, the world-class provider of comprehensive primary and specialty care experienced a common challenge for health systems—brand-identity confusion. They turned to NRC Health’s Market Insights platform. “At AU Health, we’ve now made it so that every new creative that we do, we have ad testing completed through NRC Health,” said Aubrey Hinkson, AU Health’s AVP of marketing. “There is no more question... February 20, 2019

NRC Health Partners with Premier Senior-living Podcast

NRC Health proudly announces a partnership with Bridge the Gap, a leading podcast discussing the most urgent issues in the senior-living industry. On a mission to drive a deeper understanding of senior-living residents, Bridge the Gap hosts Joshua Crisp and Lucas McCurdy are industry thought-leaders and veterans. Each week, they interview community developers, operators, and other stake-holders across the nation. Topics span a wide range of concerns that affect every facet of senior living, including staffing and recruitment issues, resident... February 13, 2019