The attitudes and priorities of healthcare consumers are continuously shifting, making it difficult for leaders to pinpoint the most productive arenas for their attention. As the patient-provider relationship continues to evolve, it helps to take stock of the forces that shape consumer opinion, and capture how consumers approach the healthcare marketplace. In this Q&A, Brian Wynne, Vice President and General Manager of NRC Health, offers some insight. →
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There’s a fundamental contradiction at the heart of today’s healthcare industry. If you judge by HCAHPS scores, patient satisfaction is hitting an all-time high. Yet some signs indicate that patient loyalty has never been lower. Patients praise their doctors, but change providers about as often as they change their mobile phone plans; a recent NRC Health Market Insights survey found that 80% of patients say a shorter drive would be enough to convince them to make a switch. →
The MetroHealth System (MetroHealth), based in Cleveland, OH, wanted to refocus their organization on the “voice of the consumer.” By utilizing Community Insights, MetroHealth was able to put multiple new initiatives into place, knowing that they were doing the right thing for their community—because they heard from their community. →
Published January 25, 2019 on healthcaredive.com. Dive Brief: Americans made an estimated 883.7 million visits to physician offices in 2016, →
Consumer intelligence is key to sparking meaningful relationships between provider and consumer—and there’s much more intelligence on offer in NRC Health’s 2019 Healthcare Consumer Report. →